Tommy Hilfiger And The U.S. SailGP Team Return For Spring With Debut Fanwear Capsule That Brings Team Pride To The Shore
Marking the partnership’s second release, the collection moves beyond performance into a lifestyle-led cultural moment, designed for everyday wear.
Published 03/16/2026
AMSTERDAM, THE NETHERLANDS (March 2026) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], unveils the Tommy Hilfiger x U.S. SailGP Team Spring 2026 fanwear collection, a modern expression of TOMMY HILFIGER’s nautical DNA. As SailGP continues to redefine sailing for a new generation through speed, spectacle and global competition, the fanwear collection taps into the rising energy of supporter culture, offering a bold new way to showcase team pride.
“For decades, sailing has been part of our brand story, inspiring how we design, think and connect,” said Tommy Hilfiger. “The U.S. SailGP Team are changing the way people see sailing and reaching new audiences around the world. This collection is celebrating that energy, bringing people closer to the team and giving them a way to express their support with confidence and style.”
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“SailGP is fast, unpredictable and full of momentum shifts — and our fans are right there with us,” said Mike Buckley, Co-Owner, Team Principal & CEO of the U.S. SailGP Team. “This collection is for everyone backing the team through every turn of the season. It’s the next step in bringing fans closer to the sport and the energy of race weekend — wherever they’re watching from.”
The Tommy Hilfiger x U.S. SailGP Team fanwear collection puts team identity front and center, translating the spirit of sailing culture into everyday style. Pairing replica team gear with archive-inspired graphics and lifestyle silhouettes, the range is designed for supporters on shore and beyond. Across co-branded apparel and recreated team gear, the collection reinterprets TOMMY HILFIGER icons, championing the brand’s classic red, white and blue with marina striping for a fresh, preppy twist. From archive-driven sailing jackets to graphic T-shirts, each design features elevated detailing with a crisp nautical finish, with team graphics alongside the iconic Flag logo and a new seasonal boat motif anchoring the story.
The campaign channels the energy of SailGP fan culture — confident, bold and team-first. Built around race weekend style, the imagery spotlights how fans wear their pride -showcasing bold identity cues, effortless layering and standout co-branded details.
The fanwear launch builds on Tommy Hilfiger’s ongoing commitment to sport as a platform for cultural expression. From the Tommy Hilfiger X Cadillac Formula 1® Team fanwear collection to reimagining the Tunnel Walk with Liverpool Football Club — a first-of-its-kind personalized showcase with players in bespoke, head-to-toe looks — and now this next chapter with the U.S. SailGP Team, Tommy Hilfiger continues to redefine how sport, style and storytelling intersect. Across each partnership, Tommy Hilfiger brings a fresh perspective to team identity, transforming moments into expressions of Classic American Cool style.
The fanwear collection will be available in the United States on tommy.com, Amazon.com, Macy’s and in select TOMMY HILFIGER stores starting March 16, 2026. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @SailGPUSA.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.
About PVH Corp.
PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com.
About U.S. SailGP Team
Redefining American sailing on the global stage, the U.S. SailGP Team enters the 2026 Season with clear focus and growing momentum. Competing in SailGP since its inception, the team was acquired in November 2023 by private owners Ryan and Margaret McKillen and two-time world champion Mike Buckley, backed by a prestigious group of investors across sports, entertainment and technology. With Avenue Sports Fund as lead investor and Next 3 joining in 2025, the U.S. SailGP Team has established a strong foundation for long-term commercial and competitive growth. Led by nine-time world champion Taylor Canfield, the team continues to sharpen its performance with athletes including Anna Weis, Hans Henken and Michael Menninger among its all-American lineup. Supported by a portfolio of partners across fashion, technology, and wellness, the U.S. SailGP Team is building a modern American sports brand positioned for lasting impact on and off the water. For more information on the U.S. SailGP Team, visit https://www.ussailgpteam.com/ and stay connected on Instagram.
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