U.S. SailGP Team Announces Partnership with Apex
U.S. SailGP Team Announces Official Partnership with Apex Group Ahead of 2025 Season Start
Published 10/24/2024
NEW YORK, October 24, 2024 – The United States SailGP Team today announced Apex Group, the leading global financial solutions company, as an Official Partner. Apex Group joins other high-profile organizations that are current partners of the team including Tommy Hilfiger, T-Mobile, and Red Bull.
“We’re thrilled to welcome the Apex Group as an Official Partner of the U.S. SailGP Team,” said Mike Buckley, CEO, Co-Owner, and Athlete on the U.S. SailGP Team. “Apex’s commitment to innovation and inclusion aligns perfectly with our mission to break down barriers in the sport and make sailing more accessible and exciting for everyone. The financial solutions category fits incredibly well within our ecosystem with inclusivity as one of its core tenets. We’re excited to see what we can achieve together.”
Through this new partnership, Apex Group will have access to unique hospitality experiences during the league’s 2025 Season schedule beginning in Dubai on November 23-24. The hospitality experiences that will be provided to Apex Group will include the Adrenaline Lounge for viewing, and other unique engagement experiences including guest ride-alongs and ‘tech’ tours showcasing how innovative new technologies are tested and deployed into the series to maximize performance. Additionally, the U.S. team organization and its athletes will have a presence at Apex Group’s company events throughout the partnership.
“We are pleased to announce the new partnership with the U.S. SailGP Team, a team that embodies our shared values of innovation, sustainability, and women's empowerment,” said Peter Hughes, Apex Group Founder and CEO. “Apex Group has been at the forefront of industry transformation for over two decades, and this collaboration with the U.S. SailGP Team aligns perfectly with our mission to drive positive change. With Anna Weis as the first woman to be a full-time grinder in the league and the team’s diverse investor group—the most diverse in sailing history. This partnership is a great opportunity to advance our shared goals of a more sustainable and inclusive future.”
Coming off of a highly successful fourth season, SailGP is headed into its most exciting season yet with a 14-event 2025 Season where the league will race across five continents and close out the season in Abu Dhabi for the Grand Final. The league’s expanded season will unfold over a 13-month period, beginning and ending in November, and will feature new events in Brazil, Germany, Switzerland and Auckland. The 2025 Season schedule will include three United States based races: Los Angeles, CA (Mar. 15-16), San Francisco, CA (Mar. 22-23), and New York City (Jun. 7-8).
For more information on the United States SailGP Team and other official team partners, please visit the U.S. SailGP Team website.
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