Sam Sterling
Head of Marketing
Sam Sterling is a marketing leader with nearly a decade of experience across high growth sports, media and technology organizations. She currently serves as Head of Marketing for the U.S. SailGP Team, where she oversees brand strategy, content, fan engagement and marketing operations. Previously, Sam held leadership roles at Minute Media and The Players’ Tribune, helping develop and scale marketing and storytelling platforms for athletes and brands. Based in New York City, she focuses on shaping how the team connects with fans through sport and culture.
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