Tommy Hilfiger Fuses Prep And Performance With U.S. SailGP Team Collaboration
The collection builds on Tommy Hilfiger’s tradition of merging fashion and sport through high-performance, technical and nautically inspired designs
Published 08/14/2025
AMSTERDAM, THE NETHERLANDS (JUNE 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces the Tommy X U.S. SailGP Team capsule collection — designed at the intersection of high-performance sport and modern style. As SailGP captures global attention with its speed, athleticism and spectacle, the collection is inspired by the intensity of the race and refined for life off-deck: born on the water and built for the city.
“The U.S. SailGP Team is changing the face of sailing,” said Tommy Hilfiger, “Over the past 40 years, we’ve partnered across a wide range of sports, from competitive sailing to golf, tennis, soccer and skiing, but this is another level. SailGP is high-stakes and high-speed, reaching new audiences in iconic locations and inspiring a new generation — it’s like Formula 1® on water. I’m proud to be working with Mike Buckley and the U.S. SailGP Team as they lead this charge.”
In 2024, Tommy Hilfiger announced its multi-year agreement as Official Lifestyle Apparel Partner of the U.S. SailGP Team. With the ambition to redefine fashion’s role in sailing and sailing’s role in pop culture — the collaboration is a game-changing fusion of sport and style. Dubbed “the most exciting race on water,” SailGP is an adrenaline-fueled sport where 12 F50 catamarans speed up to 100 km/h across destinations like Sydney, Saint-Tropez and New York.
“Tommy is legendary and has a sixth sense for partnering with sports on the rise,” says Mike Buckley, CEO and co-owner of the U.S. SailGP Team. “When we started exploring the idea of a fashion sponsor, he was the only name on our list. He immediately saw the potential of SailGP as more than just a sport, but as a cultural movement. This collection is a testament to what’s possible when you dream big and never give up.”
Inspired by the brand’s archives, the collection combines iconic nautical elements with unique technical features — all rooted in TOMMY HILFIGER’s signature red, white and blue palette. Designed to perform on deck and move seamlessly through everyday life, a hero piece is the heavy-duty, color-blocked flag jacket with a three-layer fabric construction and water-resistant finish. A technical refresh on a classic silhouette, the pique performance polo features a sweat-wicking fabric with UV protection, while an athletic ripstop sailing jacket blocks the wind with a mesh lining. For laid back moments, a heavyweight knit hoodie, graphic tees and color-blocked sweater are all race ready and style approved.
Sailing has been part of the TOMMY HILFIGER story since 1985, when maritime signal flags inspired the brand’s iconic logo that features founder Thomas Jacob Hilfiger’s initials (TJH). Drawn to the freedom, energy and adventure of life on the open water, the brand launched its first Sailing Gear collection in the early ’90s. In the years that followed, Tommy Hilfiger backed solo sailor Brad Van Liew in a round-the-world race and celebrated back-to-back victories at the Volvo Extreme 40 Grand Prix with the Hilfiger Sailing Team in 2005 and 2006 cementing a legacy at sea that continues to evolve. Now, this long-standing connection to the sport is celebrated by the brand’s partnership with the U.S. SailGP Team, whose crew wears TOMMY HILFIGER at every 2025 Rolex SailGP Championship event throughout the season.
The TOMMY HILFIGER U.S SailGP Team Collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide, and via select wholesale partners from August 14, 2025.
Friends of the brand are invited to join the community and conversation on social media using #TommyHilfiger, @TommyHilfiger, and @SailGPUSA.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2023 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
About PVH Corp.
PVH is one of the world’s largest fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our over 140-plus-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.
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About The U.S. SailGP Team
Energized by prestigious new owners and investors across U.S. professional sports, entertainment and technology, the U.S. SailGP Team is led by co-owners Ryan and Margaret McKillen and two-time world champion Mike Buckley. Seven-time world champion Taylor Canfield is the driver, and the U.S. team has an All-American roster of talented athletes. The Americans are one of 12 national teams in the Rolex SailGP global championship that races in iconic locations around the world using identical hydrofoiling F50 catamarans, flying at speeds approaching 60 mph. Visit https://www.ussailgpteam.com/ for more information.
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